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In Tesco, theres a ton of gourmet, readymade microwavable meals for one person. You can buy two for ..

The fruit and vegele section gives us our first glimpse into the mammoth price difference between the two stores.

Then theres a strange twist a rack of dated sunglasses is dropped right by the entrance. This is an unusual way to lure shoppers into the store in midJanuary.

At Gristedes, . pounds of a similar ownbrand product costs double at .

In Tesco, the focus is on the necessities. Shopping habits have changed in the UK as customers shift from doing a weekly shopping trip to shopping for tonight; little and often, Natalie Berg, retail insights director at Planet Retail RNG, told Business Insider.

A similar tactic is used at the Gristedes store in Downtown Manhattan, though with a less nutritious approach. Fresh cakes and pies are ed on a le near the entrance.

We looked at how different it is to go grocery shopping in London versus New York. We disregarded Whole Foods, as its known to be a more premium store, and instead looked at two stores where customers would typically do a shopping trip in their neighborhood.

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Instantly, theres less of a focus on healthy fresh food, as the near wall is covered with twoliter bottles of Coke.

At Tesco, theyre equivalent to . with VAT included.

Fung predicts that total sales in the US generated by privatelabel discount stores such as Lidl could surge to . billion in as they rapidly expand.

We found a big difference in price, quality, and variety.

By the entrance, theres an attentiongrabbing fresh produce area to lure customers in. Its a way to immediately eslish credibility and set a tone for the rest of the store, Mike Paglia, director of the retail insights firm Kantar Retail, told Business Insider. You can pick up and feel an apple or smell an onion, but you cant do that with a pack of Cheerios, for example.

We visited a Tesco Express in Londons Fulham neighborhood on a cold January morning. On first impression, the store looks easy to navigate with clearly labeled sections.

British shoppers have the bestinclass experience, Berg told Business Insider.

In ct, theres a ton of soda and soft drinks.

Theres no direct equivalent to this in New York City, so we picked a smaller chain,Gristedes,which has stores across the city.

There are affordable meals deals, which cost around for a drink, snack, and sandwich or salad.

At Gristedes, theres r more frozen food to choose from a whole aisle, in ct.

Last year, German discount store Lidlannounced plansto expand in the US, andAmazon bought Whole Foods both of which threatened to upend the US grocery market and send eslished national chains into aggressive price wars.

The cheapest cereal we could find at Gristedes was .. At Tesco, its under for a privatelabel variety.

A vertical stack of three evenly spaced horizontal lines.

Whole Foods has a high class problem thats leading to entirely empty shelves

The grocery scene in New York City isnt immune from these changes, not only because there are several Whole Foods stores in the city, but also because the absence of a major national chain like Walmart makes for a unique shopping experience.

At Tesco, by contrast, the vegeles are covered in packaging. UK supermarkets have been criticized by customers for coating products in excessive amounts of plastic, leading to a request for plasticfree aisles.

In Tesco, theres a wide selection of wine, beer, and spirits.

The US grocery sector is being disrupted as Lidl ramps up its store count in the US andAmazontakes market share with its acquisition of Whole Foods.

We compared two stores in London and New York City to see how the shopping experience differed.

… which seems unnecessary for a store of this .

For both stores, convenience is key to cater to its urban customers. This Tesco grabandgo section offers sandwiches, wraps, and salads for lunch.

One of the best parts of Tesco is the smell of fresh bread wafting out of the door. In this location in London, theres a selfservice coffee machine next to its bakery section for customers who are running in for a quick bite and a hot drink.

At both stores, we found an impressive selection of specialty foods for food allergies. There were also lots of different ingredients for other s of cuisine.

A report done by UK chain Waitrose showed thattwothirds of UK shoppersvisit a supermarket more than once a day.

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The US grocery market is unusually fragmented, and fragmentation inhibits the development of sophisticated, tiered and innovative privatelabel ranges, according toFung.

Even American brands are cheaper in the UK. This bag of Doritos cost a whopping . at Gristedes and . at Tesco.

Its especially apparent when you see how much space it devotes to other products.

In London, we chose Tesco, the largest supermarket chain in the UK, which occupies . of market share but is also considered to be a typical neighborhood store. It has five different store formats ranging from city convenience stores to large supermarkets in suburban areas. For this exercise, we visited one of its Express stores, which are under , square feet in .

In Tesco, there are even readymade meals that cater to customers with allergies.

In the US, retailers private labels currently capture only a minority share of total grocery spending. Last year, these products accounted for . of all US spending on consumer packaged goods, according to a report done byFung Global Retail Technology.

For two small stores, theres plenty of choice. At Gristedes, we found an entire aisle devoted to cleaning products and tissues …

While theres no real difference in the quality of staple products in each store cereal, snacks, etc. when it comes to meat, youll have to fork out a lot more for quality at Gristedes. . pounds of Tescos Finest beef mince, from its premium brand, costs just under .

The lack of privatelabel goods in these US grocery stores is another reason for higher prices. UK stores carry more privatelabel products. In the companys earnings call in October, Tesco CEO Dave Lewis said that private labels now account for of sales at the chain.

Americas grocery scene is in the midst of a major shakeup.

UK consumershave called for supermarkets to create plasticfree aisles because of pollution concerns.Tescohas launched initiatives to reduce plastic in its stores.

New York law prevents grocery stores from selling wine with alcohol content. Theres often one brand available, Chateau Diana, which is produced exclusively for these stores because of its low alcohol content.

Private label is a profit driver, Paglia told Business Insider. Theres still a lot of resistance towards it here in the US, and we lag behind the UK.

Theres no shortage of beer; this is one of the stores beststocked sections.

An unusual at a Gristedes grocery store in New York city.Business Insider/Mary Hanbury

New Yorkers reportedly spend double the amount of money on basic groceries as Londoners, according to a CNBC report. High real estate costs in the city play a big part here, but the absence of a national brand means theres no pricing pressure in the market. When Walmart the US biggest grocery chain enters a market it compels them to drive prices down; no Walmart, no pressure to do that, Paglia told Business Insider.

We compared grocery shopping at stores in the US and the UK and it was shockingly clear which country does it better

The bread section in Gristedes is hidden at the back of the store by the chilled products, squashing any chance of a tempting smell as you come in.

Overall, the shopping experience was definitely better in London based on price, quality, and ease of navigating the store. Supermarkets in the UK have already experienced the fierce competition of discount stores such as Lidl and Aldi, which has benefited customers as they are forced to reduce prices. The competition has also led to greater ownlabel innovation as its a way for stores to boost profit margins and offer lower prices.

At Gristedes, youll pay . for a case of raspberries and this doesnt include New York city tax.

We find the fresh vegele section tucked towards the back of the store. Glowing green, these unpackaged products look very fresh.

Theres a limited selection of prepared sandwiches at Gristedes. This depressinglooking meal deal including a sandwich, chips, and bottle of water costs ..

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